Press release...

In a surprising turnabout, SHAWN, a division of THE WORLD INC., early Monday morning announced plans to cut production of Bad Karma. SHAWN has been producing both Good and Bad Karma since the mid 1960s. The move indicates a new direction for the company, one that insiders say could open up many new possibilities.

"Recently, the marketplace has just been flooded with Bad Karma," said SHAWN chairman, Shawn. "There's just too much competition, especially for a small company like this. It was obvious that changes had to made to deal with the realities of the new marketplace. So, SHAWN will begin to cut back on production of Bad Karma immediately and will start the process of switching over to Good Karma production."

The move bucks the current trend toward increased Bad Karma production, but isn't without precedent.

"There have been quite a few success stories out there already," said Shawn. "Look at Ghandi Ltd., Jesus Co., and Dalai Lama Inc. Of course, we're a lot smaller than any of them, but we think that their successes in Good Karma production will translate on our scale. Look at it this way, if we can see a fraction of their successes, we'll be ahead of the game. That's good for our stockholders and, ultimately, the entire marketplace."

Asked if he was worried about competition, Shawn answered that SHAWN looked forward to any moves by other companies into the Good Karma market.

"This is a whole different business model," he said. "The old rules don't apply. Oddly enough, we believe that the more companies that get into this area the stronger we all become. We're just going to do what we already know how to do and try and do it better."